by Leisa Reid

The following is an excerpt from the book, Get Speaking Gigs Now.

How do you go about getting your talk ready to rock?

There is a roadmap I use when coaching speakers on getting their talk ready to rock. Below is an overview so you can see the flow of the process.

✔ Start with the end in mind! ⇒ What is your desired end result?

✔ Develop compelling learning points …

✔ Write a brief description of the presentation …

✔ Create an attractive / enticing presentation title …Practice the heck out of your presentation …

✔ Outline how you would expand/shrink it …

✔ Repurpose it …

What is the desired result you want at the end of your talk?

When you are getting your talk ready to rock, a lot of emphasis is put on the content so that you know WHAT you’re going to share.

BUT …

You also need to know WHY you’re going to share what you’re going to share.

What is your desired end result?

✔ To sell WHAT product / service?

✔ To build your list?

✔ To register people to your event?

✔ To get more speaking engagements?

✔ To get clients?

✔ To help people with ______?

How will your talk support that desired result?

✔ What will you ask for at the end?

✔ What are you guiding the audience to do?

✔ What paperwork / system do you need in place?

✔ Where in your presentation will this happen?

What is your CTA (Call-To-Action)?What will you ask people to do before you leave the stage? Here are some examples of what you can invite people to do:

✔ Continue your learning by _____ …

✔ Work with you on a deeper level by _____ …

✔ Overcome their challenge of _____ by _____ …

✔ Solve the problems of _____ by ______ …

How do you develop compelling learning points? Think about the main 3-5 things you tell people about your industry or expertise. What is interesting about what you offer? What you know?

For example, what are the myths / problems / solutions you:

✔ Tell people about

✔ Educate your clients on

✔ Post on social media

If you are looking to get booked on more stages (virtual or otherwise) as a speaker, get the free 5 Top Tips to Get More Speaking Gigs Now HERE.